Thrivemap’s brief to Studio GLUE seemed simple: if Thrivemap were a personality, it would have been Malcolm Gladwell. After reading a few of Gladwells’ books and researching on the history of labour movement, the studio visualised this brand identity for Thrivemap, a UK human resource firm that uses artificial intelligence (AI) to help its clients locate the right candidates via its Culture Fit Assessment and “Virtual Shift” Assessment.
Studio GLUE 