Studio GLUE has launched The Next Normal Now campaign, to mark the end of the third Covid-19 lockdown in the UK and the restrictions that eased on 17th May 2021.
In April 2021, over half of the UK’s population have received their first dose of the coronavirus vaccine. This has created a positive movement on the ground where businesses started to resume activities amidst the physical distancing rules that are still in place in public places.
The pandemic has altered the way people work and how businesses run operations. The public are adapting to a “next normal” social landscape, which is still a moving goal post.
In the UK, Brexit has added another layer to the economic challenges, prompting businesses to re-think their offerings or evolve completely.
GLUE’s campaign is a reflection on the current topics in businesses such as navigating lockdowns, hybrid working, sustainability, embracing AI and closing the knowledge gap.
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