A guide to successful brand identity via art history

Every company, no matter how big or small, benefits from having brand identity guidelines. It’s a set of rules that businesses and organisations use to communicate their values with the audience. To illustrate our point, let us take your through to art history journey.

The brand guidelines also align the team’s internal communications, so everyone is on the same page with regards to the company’s branding.

There are many types of brand guidelines, from a simple style guide to a comprehensive manual on visual implementations and tone-of-voice direction, for every touch point.

Why we need brand guidelines:

✅ To provide a single voice or gospel to convey the company’s message.

✅ To create distinction against competitors.

✅ To save production time.

✅ An exercise of governance in setting standards and quality.

Below are several brand manifestos to help you get started on your brand identity journey:

1) An iconic brand becomes a part of culture.

Your organisation’s brand story is as important as the products you offer. For example, the painting Mona Lisa by Leonardo Da Vinci is successful as a brand persona because it draws the audience with a great storytelling.

2) A good brand needs time to manifest.

Allow your team sufficient time to research and build a brand project, if you are serious about creating a legacy. It took Michelangelo five years to complete the Sistine Chapel’s ceiling. The paintings still draw millions of visitors to the Vatican City after five centuries.

3) A successful brand is consistent.

Consistent style and behaviour allow for a brand to immerse in the public’s minds and become easily identified. Over time it’d grow with its audience and become a legacy, potentially as a part of the nation’s generational history, too.

Van Gogh painted twelve versions of the Sunflowers between 1888 to 1889. Each paintings are unique but they’re clearly recognisable as the master’s work.

4) The brand team is your business champion.

It’s important that your brand team is supported with a clear set of brand guidelines, because they align the business to its goals.

The hardworking fisherfolks in Hokusai’s iconic The Great Wave off Kanagawa woodblock print capture the resilient spirit of the brand team accurately.

A guide to successful brand identity via art history

Every company, no matter how big or small, benefits from having brand identity guidelines. It’s a set of rules that businesses and organisations use to communicate their values with the audience. To illustrate our point, let us take your through to art history journey.

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