Zarina Holmes. Creative Director / Founder
Zarina Holmes studied Art & Design (Graphic Design & Advertising) at UiTM, Shah Alam, Malaysia before a stint at a few advertising agencies in Kuala Lumpur. In 1998 she completed her MA Design at Middlesex University, London researching on brand extension.
Zarina is a multi-disciplinary designer whose work covered brand identity, publishing, advertising, campaign and infographics. She had overseen projects for clients such as Tech City UK, Sloane Ranger, Level39, and worldwide travel industry names such as Tourism Malaysia, Thailand Tourism Board, China National Tourist Office, Visit California, Visit USA, The Seychelles Islands, Martinair and Flybe.
Over a decade ago Zarina branched out into her first love, photography. Now she’s also a lifestyle photographer, who had shot for campaigns, short fashion films and fashion weeks. In 2013, she founded City Academy’s photography department and currently teach photography workshops in Covent Garden, London.
Salina Christmas, Partner
Salina Christmas completed her Msc Digital Anthropology from University College London in 2011. She continued as a digital marketer in medtech, online gaming, e-commerce and currently focusing on fintech and payments.
Prior to that Salina was digital marketer at Informa Plc overlooking life sciences and medtech titles, followed by a stint as a researcher at WPP. She produced high profile events such as TedxUCL and the London Design Festival lab for several years, with partners UCL, Medicins Sans Frontieres, Samsung Galaxy, MagPlus, Blurb Books, The British Library, Oxford Brooks University and Nissan Design Europe.
Salina was a journalist for daily newspapers, travel retail and business publications. She covered lifestyle and entertainment news at The Sun newspaper in Kuala Lumpur.
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