Creative workshops for independent creatives, small businesses and makers.
Introduction to brand guidelines
You have a business logo, but is that enough? It’s important for businesses, regardless of size, to have a consistent visual brand voice and invest in a brand guideline to save time in planning future campaigns. This workshop provides an introduction to create a preliminary brand guideline dossier to maintain consistency.
What is covered:
• Introduction to brand guidelines
• How to choose typography
• Establishing identity through colours
• Tone of voice
• How to work with a designer
What you need: Sketchbook, a laptop (ideal but not compulsory).
Developing your brand voice
Suitable for: Entrepreneurs and early-stage SMEs that are ready to maximise their brand potential and present a confident identity that is attractive to customers and investors.
What is covered:
• What is a brand persona
• Where to apply it
• Brand archetypes
• House style
What you need: Sketchbook, a laptop (ideal but not compulsory).
Producing a fashion lookbook
A lookbook is an important portfolio and marketing tool for creative entrepreneurs especially in fashion and lifestyle brands. It informs your customers of the latest trends, seasonal campaign or new products that your business may roll out.
What is covered:
• Planning a concept
• Choosing hero images
• Editing styles
• Introduction to lookbook layout design
• Creating print ready files
What you need: Sketchbook, a laptop.
Studio GLUE 
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