Global

Our global experience help our clients reach out to a wider international audience.

CASE STUDY: E-COMMERCE, FASHION RETAIL

SLOANE RANGER
Location: Global, USA

GLUE oversaw the production of a four-year advertising campaign to establish Florida-based Sloane Ranger to its audience in United States and South Korea. We worked with the creative team from Sloane Ranger to create the “The Modern Prep” look via carefully selected London landmarks such as Chelsea, Covent Garden, Westminster and Tower Bridge – through the lens of Zarina Holmes Photography. The result was a series of warm yet elegant images that personified the brand successfully.

CASE STUDY: WELLNESS, KNOWLEDGE TRANSFER

ACADEMIA DE ARTE ORECULAR
Location: Global, Brazil

Brand identity system and campaign design for Academia de Arte Oracular yoga academy based in Brazil. The colour palette is inspired the the coastal water of Rio de Janeiro. Applying fresh interpretations of oracle symbols on UI design, to convey holistic message via tech medium. The identity system covers teaching guides, communication channels and programmes signposting.

CASE STUDY: AWARDS, ARTS & CULTURE

KUALA LUMPUR INTERNATIONAL PHOTOAWARDS
Location: Global, Malaysia

GLUE was a partner of Kuala Lumpur International Photoawards from 2014-2022. We introduced a new online platform and the official awards brochure for the annual exhibitions. KLPA steadily gained gravitas in Southeast Asia over the years and attracted participations from established photographers worldwide. We were tasked to create a consistent global visual language that speaks to both Malaysian and international audience.