Special creative workshop series For SMEs focusing on raising the brand standard and improving production workflow for businesses that are ready to grow into the next level. Available as a series or one-off workshop. Please enquire for more information.
Introduction to brand guidelines
Suitable for: Entrepreneurs and early-stage SMEs that are ready to deploy their brand message beyond a single logo.
What is covered:
• How to choose typography
• Establishing identity through colours
• Tone of voice
• How to work with a designer / creative
Duration: 2.5 hours.
What you need: Sketchbook, a laptop (ideal but not compulsory).
Developing your brand voice
Suitable for: Entrepreneurs and early-stage SMEs that are ready to maximise their brand potential and present a confident identity that is attractive to customers and investors.
What is covered:
• What is a brand persona
• Where to apply it
• Brand archetypes
• House style
Duration: 2.5 hours.
What you need: Sketchbook, a laptop (ideal but not compulsory).
Basic brand assets for SMEs
Suitable for: Entrepreneurs and early-stage SMEs that need to prepare brand toolkits such as stationery, marketing collaterals and social media template.
What is covered:
• Types of brand assets
• Print and Online assets
• Fonts
• Useful resources
• Current trends
Duration: 2.5 hours.
What you need: Sketchbook, a laptop.
Holistic production workflow
Suitable for: Entrepreneurs and managers that want a stress-free production workflow, realistic scheduling and setting up processes that could be repeated effectively by the team. This will save time and increase productivity.
What is covered:
• Introduction to design sprint
• Scheduling
• Planning timelines
• Preparing cost
• Good team communication
Duration: 2.5 hours.
What you need: Sketchbook, a laptop.
Studio GLUE 
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